從多年教學經驗，到一個可以獨立面向市場的新事業From years of expertise to a business ready to face the market

合作之前，創辦人已有約五至六年的教學經驗。業務以每週一班的小組課、一對一教學及一批穩定的舊生為主。主動開拓新客戶的工作不多。Before we became involved, the founder had around five to six years of teaching experience. The business ran on one weekly group class, one-to-one work, and a stable group of existing students — with little active new-customer acquisition.

「Soul Code」作為一個商業產品，當時仍未存在。Soul Code, as a commercial product, did not yet exist.

我們與創辦人合作，將多年的教學專業整理成 Soul Code 這個新的事業方向：Together with the founder, we turned years of expertise into the Soul Code business direction:

• Soul Code 商業方向Soul Code commercial direction
• 天命報告產品（免費及付費版本）Destiny report product — free and paid versions
• 課程階梯建議Product and course ladder
• 網站與銷售頁面Website, landing and sales pages
• 電郵及預約自動化Email and appointment automation
• Instagram 與 Facebook 帳號及首批十二篇貼文Instagram and Facebook, with the first twelve posts
• 三場網上講座：策略、流程、簡報設計及現場執行Three webinars — strategy, flow, slide design and live management
• 產品及優惠設計Offer design

後期的廣告投放，由另一團隊負責執行。Advertising execution was later handled by another provider.

創辦人的事業由個人教學為主，逐步轉為一個可以獨立面向市場的品牌：有產品、有客戶旅程、有數碼基礎設施，也有一條接觸新客戶的清晰路徑。The founder’s expertise began moving from a founder-led teaching model into a standalone commercial brand — with products, customer journeys, digital infrastructure, and a structured path to reach new customers.